pro - unser Marketing Fachmagazin
Von Marketingexperten für Marketingexperten: In unserem (englischsprachigen) Fachmagazin Pro erhalten Sie umfassendes Know-How rund um alle Aspekte des Marketings. Bestellen Sie jetzt das Pro Magazin als PDF oder als Print-Version.
Aktuelles Pro Magazin
Ein Einblick zu den Inhalten
Creative for Growth
Spring 2026
Interview
Sir John Hegarty
We Could Learn From Creativity, But We Don’t. We Learn From Marketing People
Strategy
Orlando Wood
The Play’s The Thing
Strategy
Mark Ritson
Betrayal on the Shelf And The Illusion of Short-Term Success
Strategy
Marian Kolev
Creativity Is a Multiplier, Not a Cost or Fetish
TBH
Jakub Petřina
Behind Every Bold Ad Is Courage in Strategy
Case studies
Josh Nesfield
Want Creativity to Drive Growth? Give It Structure
Marketing Longevity
Herbst 2025
Interview
Orlando Wood
Lasting Brands Run on Showmanship
Interview
Chris Burggraeve & Jonathan Knowles
Build Sustainable Pricing Power
Strategy
Andrew Tindall, System1
We’ve Never Spent More on Advertising, But It’s Never Done Less
Interview
Koen Pauwels
Marketing’s Job Is Making Complexity Understandable
TBH
Dalibor Cicman
A €6 Million Lesson in Leading Through Crisis
Punchline
Henry Hayes
Who Needs the Oscars When You’ve Got LinkedIn
The Golden Age of Effectiveness
#2/2024
Interview
Mark Ritson
If you don’t deliver on the short, there won’t be any long
Interview
Grace Kite, Magic Numbers
Measure Brand Effectiveness Like a Pro
Strategy
Andrew Tindall, System1
Make Your Sh*t Golden
Strategy
Stefan Sarvas & Sorin Patilinet, Mars Inc.
High-Quality Ads are Twice as Impactful on Long-Term Sales than Promotions
TBH
Zdeněk Linc, Groupon
My Rollercoaster Ride with Groupon
Interview
Steffen Saemann, Tchibo
Evidence-Based Marketing Works. Whatever You Call It
Future role of CMO
#1/2024
Interview
Richard Shotton
The Future Role of CMO
Punchline
Mark Ritson
The End of Debate About CMOs
Interview
Grace Kite
CMOs in the Third Age of Effectiveness
Interview
Tom Fishburne
Don´t Let Trends Distract You
